rust
Overview
a specialty coffee shop identity blending warm minimalism with a sarcastic, morning-person attitude
Services
brand identity
Year
2026
rust was inspired from my morning routine.
a pigeon wakes me up every morning with its loud cooing on my balcony. I never hold it against him, but I do feel pretty grumpy and rusty on some mornings.
so, I got inspired by his vibe. I imagined if that pigeon was coming to wake me up with his cool and nonchalant attitude, trying to get me out of bed with a decent cup of coffee. that’s how the brand, the name and this cool bird were born.
the idea here was to embrace the raw, unfiltered side of starting the day. the project translates that messy, low-energy morning feeling into a visual identity that doesn’t take itself too seriously.
through relaxed line illustrations, warm tones and a nonchalant mascot, RUST aims to offer a space for people who are still waking up.
