noma

Overview

bag brand identity blending minimalism and wanderlust, made for those who move at their own pace

Services

brand identity

Year

2025

noma is an everyday carry brand for people carrying a free spirit without ever looking like a tourist. the brief was to build a full identity around that nomadic soul

upcycling leftover fabrics collected from different cities across the world.

inspired by a nomadic lifestyle, noma was created by two globetrotting women who craft unique bags using upcycled fabrics sourced from around the world. designed to adapt anywhere while serving the true needs of the traveler's soul, every bag is a limited-edition statement.

the unboxing experience: a postcard from afar

every bag carries a story from a different corner of the world. to elevate this connection, the packaging is designed like a piece of travel nostalgia, featuring custom designed postcards and postage stamps, so that opening the box feels like receiving a personal letter from a fellow wanderer.

designed for the nomadic spirit ✧

bags designed to effortlessly adapt to any environment, reflecting the versatile lifestyle of a wandering soul.