lume
Overview
An aromatherapy candle brand identity, blending expressive color gradients with emotional state-setting, designed to anchor daily rituals through scent.
Services
brand identity
Year
2026
dedicating scents for different occasions
I came up with this concept after attending an aromatherapy workshop, where I discovered that every scent evokes different feelings and energies.
I'm someone who loves romanticizing things and making them special, so I wanted scent to be something that evokes different moods or accompanies those moments.
capturing invisible diffusion of scent
scents are inherently invisible and subjective. to bridge this, the visual system centers on soft, glowing "aura" graphics paired with dynamic geometric silhouettes.
the diffused gradients visually mirror how fragrance disperses into a room, turning an abstract sense into a clear visual identity.
behind the visuals
I picked color combinations that feel like home decor pieces while matching the mood of each scent.
since scent is abstract, I used soft, blurred shapes in the center to visually represent how a fragrance spreads and fills a room.
