hapaka
Overview
digital wellness platform brand, growing an engaged community of 85K+ on instagram
shaping how the brand looked and sounded.
as a digital wellness platform built around physical, emotional, mental and spiritual wellbeing, hapaka needed a visual and written voice that felt calm and credible at once. as freelance social media designer, I shaped that voice across every touchpoint, from the feed to the brand's own site.
bringing the concepts to life
I designed static posts and produced reels aligned with brand objectives, and wrote the captions and video scripts that carried the brand's voice and supported content performance.
the content consistently outperformed expectations
the anniversary celebration reel alone reached 168k people, nearly double the account's average, while seasonal campaigns like the summer and winter series kept engagement steady between 20k and 80k reach per post.
