bubbles
Overview
prebiotic soda brand identity blending minimalism with attitude
Services
brand identity & packaging design
Year
2026
bubbles started from a personal frustration.
most gut-health and wellness brands lean into a “clean,” sterile aesthetic. as someone who likes these types of products and clean ingredients, I couldn’t really understand why gut health has to sound like a doctor’s appointment.
on the other hand, I wanted to create a healthy drink that serves as an alcohol-free alternative for bars and festivals while looking cool.
minimal doesn't have to mean sterile.
the concept lives in the tension between clean-girl minimalism and an irreverent, punchy attitude, visually soft and luxurious, tonally unapologetic.
