ade x ticketswap
Overview
A multi-touchpoint brand experience for ADE 2026, bringing TicketSwap's visual identity into the event through perspective-led design, custom merchandise and social content.
Role
Brand Marketing Design Intern
Context
8-month internship at TicketSwap, Amsterdam
Year
2026
bringing ADE to life
TicketSwap hosted the Global Promoter Hub during Amsterdam Dance Event 2026, bringing together people from across the music industry for talks, networking and events. I worked on the visual direction and a range of brand marketing assets for the event.
a shift in perspective
We built the visual direction around the idea of changing perspectives. Since this was a B2C event, we wanted something that felt more expressive and engaging, while staying connected to TicketSwap's visual identity. I worked on translating this idea into the event's overall look and feel.
merch for ADE week
We designed a few small merch items for attendees to take with them throughout ADE, including custom lighters and chewing gum packs. The idea was to create little branded items they could actually use at parties and events during the week.
beyond the ticket
Alongside the event, TicketSwap released Beyond the Ticket: Building Fan Loyalty in a Time of Uncertainty, a research report based on insights from 125 European event organisers, promoters, venues and ticketing partners. I worked on the report's design, translating its content and research findings into a clear and engaging editorial layout.
You can find the full report here.
social & speaker content
I designed static social posts and slideshows to promote the event and its programme. I also created a set of social assets for the speakers to share on their own channels.
